April 22, 2012
The New York Times' The Hunt covers the often intense ups and downs of people searching for homes in New York City. For the second time this year, I'm privileged to have my clients profiled. It was an exhausting apartment hunt that I brokered, poetically culminating full circle, with my customers Evan and Natalie buying the apartment literally across the hallway from the one where I had met them months earlier, at an open house for one of my exclusives at 350 E 77th Street. It was a real roller-coaster of a search. Times writer Joyce Cohen tells the whole story in A Co-op With Elbow Room, in today's Real Estate section.
We saw over 50 Upper East Side apartments, had three accepted offers, with wrenching disappointments as two of them didn't work out. Throughout the process, I built a strong client relationship with Evan and Natalie. Few things motivate me to be on my best game more than the loyalty and sincere appreciation of customers like these. They relied heavily on my expertise as I helped to guide them through a fairly complex maze of available inventory. Helping to validate coop values, making strategically savvy offers, negotiating well, and closing on a great value for them. We encountered everything from difficult coops to sellers rescinding their acceptance. In the end we had a few laughs, and great satisfaction as we closed on their perfect, first, NYC home.
read the full article in The New York Times: A Co-op With Elbow Room
March 12, 2012
It was a real privilege to be covered in the New York Times last week. The Hunt columnist Joyce Cohen covered my nearly two year apartment search for Dr. Christopher Leggat. After one deal went sour at the Victoria in The Village, we closed nearly a year later on an apartment at the new development Tempo on East 23rd Street, that he loves. We searched a corridor of Manhattan accessible to the PATH trains that stretched from Battery Park City to Greenwich Village, Gramercy Park and Chelsea. Outstanding client relationships are truly the way that an agent's real estate practice grows. Few things impact one's life as much as buying property. It involves a lot of local knowledge, market research, and number crunching, Chris appreciated that my experience in evaluating those things created real value for him in the process. I'm fortunate to have great clients like him.
January 12, 2012
I received this note today from a couple, whom I had the privilege of helping buy their first coop apartment. A nice pre-war unit at 350 East 77th Street. I met them at an open house when I was listing a unit for sale there, which lead to a long search, all over the upper east side. It was a real roller-coaster ride, and a bit too long a story to tell here. In the end they found the perfect one bedroom home, directly across the hallway from the unit where I'd met them! I do deals in every price category, but there are no small deals. It is almost always the largest transactions in a person's lifetime. I never loose sight of that. Great customers deserve a great experience. I so appreciate the thoughtfulness of this note, thanks Evan & Natalie!
December 31, 2011
It's been a remarkable 2011. The market in New York City found it's footing again, albeit a bit cautiously. I've had the privilege of working with great clients and seeing them through to their real estate goals. The one thing that rings true for me across both my commercial building and luxury residential sales, is how much more focus it has taken to get the deals done. Nothing has come easy, and I've learned considerably about the art of brokerage. More than ever, great marketing programs have been crucial, and led to a tipping point of interest. Several deals had accepted offers that melted away, as buyers & sellers pushed to their strategic limits, without resolve. Working those out sometimes involved fiercely standing one's ground, seeing latent design opportunities which can add value, and sometimes knowing when to quit and move to the next offer. Nice to have that last option. For my clients, it comes from the added value of that my unique advertising capabilities bring. If you are thinking about bringing a property to market you should find out why my boutique approach to marketing, presentation and design get higher sales prices higher and results faster. Wishing you a prosperous and happy 2012!