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headroom: interests, innovation, inspiration, creativity, and all the other thoughts I couldn't fit elsewhere

January 12, 2012

The perfect finish to an apartment hunt

Dear Peter, Thank you for your tireless efforts to find Natalie & I a great apartment. it turned out to be a bit of a crazy process but with a happy ending. We couldn't have done it without all your hard work,counsel, positive attitude and commitment to us. We spoke more to you over the past six months then with our friends and family combines! And we always felt like your most important clients. We couldn't be more pleased. All the best and I'm sure we'll be in touch soon. Cheers, Natalie & Evan

headroomI received this note today from a couple, whom I had the privilege of helping buy their first coop apartment. A nice pre-war unit at 350 East 77th Street. I met them at an open house when I was listing a unit for sale there, which lead to a long search, all over the upper east side. It was a real roller-coaster ride, and a bit too long a story to tell here. In the end they found the perfect one bedroom home, directly across the hallway from the unit where I'd met them! I do deals in every price category, but there are no small deals. It is almost always the largest transactions in a person's lifetime. I never loose sight of that. Great customers deserve a great experience. I so appreciate the thoughtfulness of this note, thanks Evan & Natalie!


December 31, 2011

Thank you for an amazing year!

This year's resolution: more living room. Happy New Year!

click to zoom image; yes, it's a reprise of my 2006 new year's resolution card

It's been a remarkable 2011. The market in New York City found it's footing again, albeit a bit cautiously. I've had the privilege of working with great clients and seeing them through to their real estate goals. The one thing that rings true for me across both my commercial building and luxury residential sales, is how much more focus it has taken to get the deals done. Nothing has come easy, and I've learned considerably about the art of brokerage. More than ever, great marketing programs have been crucial, and led to a tipping point of interest. Several deals had accepted offers that melted away, as buyers & sellers pushed to their strategic limits, without resolve. Working those out sometimes involved fiercely standing one's ground, seeing latent design opportunities which can add value, and sometimes knowing when to quit and move to the next offer. Nice to have that last option. For my clients, it comes from the added value of that my unique advertising capabilities bring. If you are thinking about bringing a property to market you should find out why my boutique approach to marketing, presentation and design get higher sales prices higher and results faster. Wishing you a prosperous and happy 2012!

July 5, 2011

Comitini sells 177 Franklin Street in Tribeca

177 Franklin Street, Tribeca, New York, NY 10013headroomI'm pleased to announce my sale of this historic mixed-use loft building at 177 Franklin Street, in the heart of Tribeca. Built around 1920, this masonry building has been reinforced with structural steel, new elevator, and all new mechanical systems. The property is slated for redevelopment into a single family townhouse, or may be converted to a mixed-use condominium project. It is an ideal property for an end user that would like to create a home, operate a business, produce rental income, or any combination of the above; all in Manhattan's best neighborhood. I represented the new owners who are thrilled with their buy. It's been re-listed with Corcoran, and is available now for viewing. I'm familiar inside and out with every detail. Nothing would make me happier than to represent you as the next owner of this fine building, which embodies such enormous potential.

This marks another successful building sale for me, and sets the direction of my real estate business moving forward. I'm pulling focus on becoming downtown's preeminent dealer in mixed-use buildings and townhouses. Manhattan properties in particular are seen as desirable investments from countries where their currency is now strong against the dollar. I target a massive audience, from hyper-local to foreign, and bring the largest sales force in NYC to bear. Corcoran sells more townhouses and buildings than any other agency, 24% of them as all cash. My office offers sellers of property the resources of a boutique marketing firm to position their properties for maximum market gain. I create value from exceptional presentation and global market exposure. It's where my past experience as a creative director in print and online, merges with my decade of experience in real estate sales. In short—real estate agency meets advertising agency. Your property will stand out. I'll invoke a potent mix of design, technology, media, PR, deep market knowledge, and old fashioned salesmanship, to close the deal. If you'd like to get an idea of how much your building or townhouse is worth today, and what's different about how it would be brought to market, contact me.

download: The Townhouse Market Report

February 15, 2011

Become your dream

Become your dream  James De La Vega

headroomI've been showing a few properties on the Upper East Side of Manhattan recently. Walking the streets around 75th and Second Avenue I started noticing the words "become your dream" and a fish, scrawled on some of the garbage that has piled up because of the snow and lack of garbage pick up this winter. It was transformed into piles of new canvas for some creative street artist. It reminded me of the late 70's © SAMO graffiti that started popping up all over town, attributed to the artist Jean-Michel Basquiat.

I googled the phrase and found that others had noticed it too. In fact, they had noticed the work much earlier than me. Artist James De La Vega has been prolific in creating street art for several years now. He's a native of East Harlem that attended Cornell.

I use the phrase "beauty lives everywhere" as a tag-line on my promotional materials about real estate. I was nice to see beauty in places that were unexpected. Using words in public space as art, and appropriating the media form of the "slogan" as art, is a tradition that artists like SAMO, Barbara Kruger, and Jenny Holzer have embraced. However De la Vega's is directed more at the common man, in a direct attempt to inspire, rather than provide commentary. I found it refreshing.

continued »

December 31, 2010

Beauly lives everywhere in 2011

Beauly lives everywhere in 2011, live who you are

headroomIt is good to take a moment to say thank you to everyone who help make 2010 a productive year. I've seen many changes this year personally and professionally. With each opportunity, and every challenge, comes a chance to change and grow into what's next. Little of it would be possible without the support and inspiration of my family, friends, clients, and colleagues. Beauty lives in every home I help people with, and I'm privileged to have been a trusted part of my client's lives as they make important transitions in them.

I believe the more challenging real estate market has been a chance to revisit the basics, and optimize what works best to serve my clients. The blog has been a little bit quieter, but not silent in 2010; as I've pursued more personal, face-to-face networking, while stepping into online social networking too. There is little doubt that the new town squares like facebook and twitter are important; they provide a common context and tools for communicating with broad groups of constituents. Yet the thought still lingers that when everyone's online experience is transmitted through standardized social media packages, it also colors and homogenizes the messages. The din of conversation is louder than ever. For a business like mine, that emphasizes design and branding to bring value to property marketing, the challenge is to break through the clutter. Striking the right balance will be key to finding success in 2011 and beyond for people in many businesses.

Happy New Year to all, and best wishes for a prosperous and productive 2011. May you find beauty everywhere you look.

October 17, 2010

Catching my breath in the New York Times

I was thrilled to find myself quoted in Today's New York Times Real Estate cover story by Jake Mooney, on a subject that I've been contemplating a bit since representing and selling my exclusive at 171 Duane Street in Tribeca. New York’s Tiny Squares Offer Breathing Room, or simply "Breathing Room" in the print edition.

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June 29, 2010

Housing Help For Homeless Veterans

As we honor those who have sacrificed in service to our country this July 4, here’s a sobering statistic to consider: Veterans account for nearly a quarter of the country’s homeless population.

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June 19, 2010

Coney Island Mermaid Parade 2010

Who could have said it better than this Mermaid who washed ashore at today's annual Coney Island Mermaid Parade. Those of us who enjoyed a day at the beach, were appropriately reminded about BP's oil spill in the Gulf, as Brooklyn's homegrown annual celebration of summertime, took on an oily layer of protest by many of the Mermaid and sea life costumed marchers....

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January 30, 2010

Coop application foiled by Facebook page

Sometimes a picture is worth a thousand words. Sometimes pictures lie. But the secret to passing a Board's scrutiny is to appear completely uncontroversial. It's a simple lesson, in today's wired world of social networks, potential buyers and their agents, need to review the online presence of the applicants, and edit where needed.

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December 23, 2009

Sohoho Nohoho (replay)

I was surprised to find out that my Christmas postcard from 2004 was being auctioned on ebay, by an outfit named Sensual World, "Purveyors of sensual items from around the world". While I fail to see how exactly I fit in there, I'm somewhat flattered nonetheless that someone took notice five years later. These were both mailed out and distributed on postcard ad racks around downtown Manhattan that year. I've always focused on developing a brand and bringing attention to my practice, and my clients listings, through design. In any event it gave me a great excuse to recycling this image, and take a moment to wish you all a very happy holiday season!

continued »

December 16, 2009

A snapshot of the Manhattan Real Estate Market today

I'm presenting some data published here by Corcoran based on November contract signed data which lead the sold and closed metrics by 60 to 90 days. This is more telling if you are thinking about bringing a home onto the market, or buying one in the first half of 2010.

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October 2, 2009

leaner times call for leaner brokers

I guess leaner times call for leaner brokers. I said to my doctor a year ago that if I didn't do something about my weight, I felt like I was going to die. With his best Borscht Belt style delivery, he told me, "Peter I have bad news for you. Your gonna die sooner or later". Which actually kinda put it in perspective for me. Since the beginning of the year I've now lost 75 lbs and counting down.

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June 4, 2009

I'm ranked in the top 2% nationally!

I learned this week that I have been once again ranked in the top 2% of my company's real estate agents nationally! NRT is the parent company of The Corcoran Group, CitiHabitats, Sothbey's Real Estate, Coldwell Banker, and Century 21— with over 54,000 agents.

continued »

February 15, 2009

The real estate bookshop is back

I'm taking a little break and traveling this week. I've been quite busy recently working on new business; resulting in a few half finished posts, while also tweaking the blog's CSS, and refining it's typography and visual elements over the past couple of weeks. Back soon... This is a quick note to announce that I've relaunched the real estate bookshop this week. I'm donating all profits to corcoran cares, an initiative to give back to the communities that we live in and serve.

continued »

January 27, 2009

tribeca, 1936 to today

I had some fun today standing in the approximate foot steps of Berenice Abbott and rephotographing the above scene, which she shot on April 8th, 1936 as part of Changing New York, her definitive record of New York in the 1930s

continued »

December 31, 2008

Happy New Year!

Thanks to all our clients and customers for making 2008 the best one ever....

continued »

November 5, 2008

I'm just so proud of my country tonight

I can't help but to take a moment, a bit off topic for this blog, to celebrate the triumph of our democracy today in electing Barack Obama as the next President of the United States of America. The cheering about 11 PM could be heard on the streets near my home in Tribeca as the polls closed on the west coast, and the networks announced their projections. I'm sure they were heard across the country and beyond. I've never seen a leader before with the ability to inspire so many people to renew their faith in the ideals and promise of America. Congratulations to Mr. Obama and to the American people on this historic evening.

continued »

September 21, 2008

20/20's astigmatism

ABC's 20/20 was quick to run with a story last week, "The Fall of the Gilded Age". No doubt that Manhattan real estate, which has been largely spared from the real estate downturn, and fueled by Wall Street salaries, would be looked at in this segment. A well known NYC agent was on camera saying, "Because a month from now, that same $5 million apartment may be lucky to achieve $3.5 million" and that the average $5 million apartment has already lost 20 percent of its value. But no matter where you stand, buyer, seller, broker, or even bubble blogger, the claim simply doesn't hold up.

continued »

August 4, 2008

video: Reed Kroloff; architecture, modern and romantic

Critic and scholar Reed Kroloff seeks a new lens for judging new architecture: is it modern, or is it romantic? In this TED talk from 2003, which has just been released, he delivers a blistering critique of the Ground Zero planning process. It serves as a springboard into a discussion of architectural approaches which he then filters as being "technocratic" or "romantic". With an outspoken approach to the problems of rebuilding cites and a fearless eye for design, Reed Kroloff is helping to change the urban landscape of cities from New York to New Orleans.

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May 24, 2008

Woolworth's western facade fully seen for last time

The demolition of the 1951 Moody's building at 99 Church Street has revealed, for the first time in 57 years, this unobstructed view of Cass Gilbert's neo-gothic design for the Woolworth Building's western facade. It is the site for a major new addition to the lower Manhattan skyline— Architect Robert A.M. Stern's design for the new, downtown, Four Seasons Hotel and condominium tower. The new skyscraper will rise on the construction site visible in the foreground and will eclipse this view forever.

continued »

April 30, 2008

Architect Norman Foster: Building on the green agenda

This is a compelling video of Sir Norman Foster that was filmed in Munich in 2007 at DLD (Digital, Life, Design); a conference covering digital innovation, science and culture. He presents a macro view of urban design and public buildings that are sustainable and "celebratory". These are agenda setting ideas. He illustrates them using his own work; including the London Gherkin, and mega scale projects in China and the Middle East. In Manhattan, Lord Foster has completed the striking Hearst building on 57th Street and is working on one of the new towers on the World Trade Center site.

continued »

January 21, 2008

A forgotten Keith Haring discovered in Tribeca condo

This is a fascinating report by Bradley Hope at The Sun about a lost work by Keith Haring which was recently uncovered during the redevelopment of a loft at The American Thread Building in my neighborhood of Tribeca.

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December 24, 2007

beauty lives everywhere

Think of all the beauty still left around you and be happy. — ANNE FRANK, DIARY OF A YOUNG GIRL Central Park snow storm from my holiday card, photo: Galina Dreyzina As young Anne Frank writes in her diary about 1942, beauty exists everywhere we are willing to see it, and one of the things that brings happiness. It is as simple as new fallen snow, and natural as the face of my child on Christmas eve. It is sometimes...

continued »

November 26, 2007

Open House theives nabbed

Two women were arrested on Saturday in connection with a string of thefts at five open houses over the past month according to a report in today's Daily News

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November 22, 2007

real estate purchases great and small

You've been nice, so treat yourself to that new penthouse loft you so well deserve this holiday season, or if your budget is a little tighter, get a book about decorating one. Either way, start your search here.

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